Why this.
Why now.
Moral Markets was founded by Conner Goodman, a Washington State native who got tired of waiting for someone else to build the right kind of company.
No finished product handed down from someone who figured it all out. An ongoing project built in public, shaped by the people willing to show up early for something worth believing in.
Accountable to everyone. Starting now.
"I didn't build Moral Markets because I had all the answers. I built it because I got tired of waiting for someone else to ask the right questions."
I've spent enough time watching essential things get more expensive, communities get hollowed out, and environmental problems get treated like someone else's problem. The market isn't going to fix itself. Institutions aren't going to suddenly develop a conscience.
So I built a company designed from the ground up to do what those institutions won't. Starting small, starting honest, building in public with the people willing to bet early that something better is possible. If that's you, welcome. Let's get to work.
The price of everything essential keeps going up while the quality of life for most people keeps going down.
We think that's a design flaw, not an inevitability. We're building a company that treats profit as a tool rather than a goal.
Starting with the infrastructure and housing people depend on. Expanding from there into every basic thing people deserve access to without being gouged for it.